Do you know what the Tote is?

A question that I get more often than I would like to is "what exactly is the Tote?" Yes it is quite alarming when you find yourself after putting endless hours into a Tote promotion to boost a particular bet and you are working away on course and people don't even know what the Tote is, let alone about the different bet types that you offer. So it has me thinking....with so many racegoers just there for a day out and not an expert punter, what must we do to educate people about the Tote!

I have been chatting away to plenty of people in recent times on track and the dedicated long term racegoers know us inside out and are loyal to us as we are loyal to the sport. However, so many know the word 'bookie' so off to the bookie ring they go unaware that the Tote counter sitting right beside them offers a variety of bets! Yep no matter where you turn on track there is likely to be a Tote betting facility saving you braving the weather outside (lets be real here, it's Ireland!)

So I am eager to get some feedback from you guys out there! We have taken some actions to make people more aware of us but more is needed. Please let us know what you think. Comment here on the blog, email us at news@tote.ie or leave us a note on facebook.

Remember we give our profits back to the horse racing industry so the better we can do, the more we can give, so all suggestions are welcome!

Thanks
Claire